Privacy Policy
Your privacy is fundamental to the trust you place in Velora. This policy explains how we collect, use, and protect your personal information when you visit our website or interact with our services.
Information We Collect
When you visit velora.com, create an account, or make a purchase, we may collect the following categories of personal information:
Personal identifiers such as your name, email address, phone number, and shipping address. Payment information including credit card details, which are processed securely through our PCI-compliant payment partners and never stored on our servers. Account credentials including your email and encrypted password when you create a Velora account.
We also collect usage data automatically, including your IP address, browser type, device information, pages visited, and interaction patterns. This data helps us improve the shopping experience and ensure our website performs optimally.
How We Use Your Information
We use your personal information for the following purposes:
Order fulfillment -- to process, ship, and deliver your purchases, and to communicate with you about your orders. Account management -- to create and maintain your Velora account, including order history and saved preferences. Customer service -- to respond to your inquiries, process returns, and resolve any issues with your orders.
Marketing communications -- with your explicit consent, to send you information about new collections, exclusive events, and personalized recommendations. We will never share your email address with third parties for their own marketing purposes. Website improvement -- to analyze usage patterns and optimize our website performance, content, and user experience.
Data Sharing & Third Parties
We share your personal information only when necessary to provide our services:
Shipping partners receive your name and delivery address to fulfill orders. Payment processors handle your financial data under strict PCI-DSS compliance. Analytics providers receive anonymized usage data to help us understand website performance. We do not sell, rent, or trade your personal information to any third party.
In rare circumstances, we may disclose information when required by law, to protect our legal rights, or to prevent fraud. Any such disclosure is limited to the minimum information necessary.
Cookies & Tracking
Our website uses cookies and similar technologies to enhance your browsing experience:
Essential cookies are required for the website to function, including shopping cart persistence and secure checkout. These cannot be disabled. Functional cookies remember your preferences, such as language, currency, and recently viewed items. Analytics cookies help us understand how visitors interact with our website so we can make improvements.
You can manage your cookie preferences at any time through your browser settings or our cookie consent banner. Disabling non-essential cookies will not affect your ability to browse or make purchases.
Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
The right to access the personal data we hold about you. The right to rectify inaccurate or incomplete data. The right to erasure, requesting that we delete your personal data. The right to restrict or object to certain processing activities. The right to data portability, receiving your data in a structured, machine-readable format.
To exercise any of these rights, please contact our privacy team at privacy@velora.com. We will respond to your request within 30 days. For EU residents, you also have the right to lodge a complaint with your local data protection authority.
Data Security
We implement industry-leading security measures to protect your personal information:
All data transmitted between your browser and our servers is encrypted using TLS 1.3. Payment information is tokenized and processed through PCI-DSS Level 1 certified partners. Our systems undergo regular penetration testing and security audits by independent firms. Access to personal data is restricted to authorized personnel on a need-to-know basis.
While no system is completely infallible, we are committed to maintaining the highest standards of data protection and will notify affected users promptly in the unlikely event of a data breach.
Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy:
Account data is retained for as long as your account remains active. You may request account deletion at any time. Order and transaction records are retained for seven years to comply with tax and accounting regulations. Marketing preferences are retained until you withdraw consent or request deletion.
When data is no longer required, it is securely deleted or anonymized so that it can no longer be associated with you.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will notify you by email or by posting a prominent notice on our website.
We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.
This policy was last updated on March 1, 2026.
Questions?
If you have any questions about this privacy policy or how we handle your personal data, please contact our privacy team at privacy@velora.com.